Throughout this blog series, together we will be covering the following topics below at a more in depth, including the tactics, marketing tools/software to use and the plans for you to deploy within your marketing campaigns during these unprecedented times ahead, we will cover:
- HowTo Communication with Empathy & Transparency
- HowTo Use Social Media in More Agile Ways
- HowTo Promote Positivity & Goodwill in Your Marketing
- HowTo Educate Customers on Service Changes
- HowTo Tell and Show Consumers How the Company’s Values Will Continue
- HowTo Innovate What Your Customers Value About Your Business
- HowTo Prepare for The Next and Tackling the Future
2. Use Social Media in More Agile Ways
When circumstances change, so must brand messages. Nothing shuts out louder in your industry than ‘outdated’ marketing messages. i.e. companies that continue to promote the same brand message that worked a few days, weeks or months back must change their approach, quickly pivot to a message that best reflects on what consumers are currently feeling, otherwise, the brand message paints a brand image being ‘outdated’ and empathic.
This causes consumers to think that if the brand is not up to speed with what is happening, how good is their service delivery?
Nike, for example, immediately moved to adopt a new message: “Play inside, play for the world.” And to promote social distancing and show a commitment to public safety, Chiquita Brands removed Miss Chiquita from their logo. “I’m already home. Please do the same and protect yourself,” its Instagram caption read.
While it is important to alternative your brand message within your advertising, avoid over mentioning the situation, reframe from having over-exposure of the same frequent message reflecting on the environmental change i.e. do not over push marketing messages with the current challenge of in mind (Coronavirus), as these creatives can damage brand equity.
3.. Promote Positivity & Goodwill in Your Marketing – click here to continue reading.