๐๐จ๐ฐ ๐ญ๐จ ๐ ๐๐ญ ๐ ๐ญ๐จ ๐ ๐๐๐ข๐ฅ๐ฒ ๐ฌ๐๐ฅ๐๐ฌ ๐๐ฉ๐ฉ๐จ๐ข๐ง๐ญ๐ฆ๐๐ง๐ญ๐ฌ ๐จ๐ซ๐ ๐๐ง๐ข๐๐๐ฅ๐ฅ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐๐ข๐ง๐ค๐๐๐๐ง .
๐๐จ๐ฐ ๐ญ๐จ ๐ ๐๐ญ ๐ ๐ญ๐จ ๐ ๐๐๐ข๐ฅ๐ฒ ๐ฌ๐๐ฅ๐๐ฌ ๐๐ฉ๐ฉ๐จ๐ข๐ง๐ญ๐ฆ๐๐ง๐ญ๐ฌ ๐จ๐ซ๐ ๐๐ง๐ข๐๐๐ฅ๐ฅ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐๐ข๐ง๐ค๐๐๐๐ง .. ๐ฒ
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By using this simple 3 step organic marketing method on LinkedIn without spending a dime on paid ads to generate booked calls..
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So if you are a financial advisor like my client in this case study or simply a coach/consultant that wants to add organic marketing to their business to generate more sales appointments
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๐๐ก๐๐ง ๐ญ๐ก๐ข๐ฌ ๐ข๐ฌ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ; ๐
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๐๐๐ฌ๐ ๐๐ญ๐ฎ๐๐ฒ
How my financial advisor client has gone from generating 1-2 weekly sales appointments to 4 – 6 daily sales appointments all by implementing this simple organic marketing strategy.
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๐ช๐ต๐ผ:
A Financial advisor
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๐ช๐ต๐ฎ๐:
Tripled number of organic sales appointments booked daily.
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๐๐ผ๐:
Organic marketing using LinkedIn
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๐ง๐ต๐ฒ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐:
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๐๐ญ๐๐ฉ ๐) ๐๐๐ฅ๐๐๐ญ ๐ ๐๐ข๐๐ก๐
While you might be hearing this and you are sick of itโฆits true, nothing works if you donโt double down and define a niche that you want to serve..
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Yes you can solve a lot of peoples problems in the marketplace, the issue with this broad approach is that when you market broadly, you appeal to NOBODY.
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So when niching down, try focus your branding message using a similar framework such as โ I help X (niche) achieve X (result) by X (method)โ โฆ my client might use something like โI help engineers reduce their income tax by (the financial service offer goes here)โ…
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๐๐ญ๐๐ฉ ๐) ๐๐ก๐จ๐จ๐ฌ๐ ๐จ๐ง๐ ๐ฉ๐ฅ๐๐ญ๐๐จ๐ซ๐ฆ, ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐ ๐๐ง๐ ๐ฌ๐ญ๐ข๐๐ค ๐ญ๐จ ๐ข๐ญ..
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When you have your niche framework created above created, you want to then pick one platform that you will focus on your organic marketing..
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Iโd recommend if you are serving high income individuals such as business owners, or selling B2B (business to business) services then stick to LinkedIn..
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Otherwise if you selling any other type of serviceโฆ Facebook is my prefered option..
๐๐ญ๐๐ฉ ๐) ๐๐ฎ๐ข๐ฅ๐ ๐๐ง ๐๐๐ญ๐ข๐ฏ๐ ๐๐ง๐ ๐๐ ๐๐ ๐๐ข๐ฌ๐ญ & ๐๐ฎ๐ข๐ฅ๐ ๐๐๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ
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Remember the only way you can make a sale as a financial professional, or any other advisory business, consultancy or coaching or that matter is by engaging with a human.. Therefor the bigger your list of potential warm customers, the more revenue you will make overtime as you get more booked calls through building relationships..
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Therefor donโt just connect/friend request anyone and everyone.. Get better at connect with those that are engaged.. Best people to connect with are shared below in step 4..
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๐๐ญ๐๐ฉ ๐) ๐๐จ๐ฌ๐ญ ๐๐๐ฅ๐ฎ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ
Value content what is content that is created to add value.. What you want to do on your social media channel is to share value that focuses on your niches problems. What outcome does your niche want? Whatโs stopping them from achieving this outcome? How can you help them see ways of solving this issue or how can you help them solve this issue by giving them ideas, plans, strategies? Use the answers here and post it on your feed, this is what we call value posts.
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๐๐ญ๐๐ฉ ๐) ๐๐ข๐ซ๐๐๐ญ ๐๐๐ฌ๐ฌ๐๐ ๐ ๐๐จ ๐๐จ๐จ๐ค๐๐ ๐๐๐ฅ๐ฅ๐ฌ
Those that engage with your content, you can then offer them further help through messenger and from here you build further relationships by adding more value and then offer an opportunity for a one to one call.. On the call you help them and offer more focused help through your program and a sale is thus made, a new customer is then created for your business.. Its really that simple!
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Our clients are using this method including ourselves taking clients from 5 figures to 6 and others even 7 figures (with the help of a small bit of paid ads)..
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Now this is a lot of work I will admit nothing great comes easy in life unfortunately but there are ways that you can fast track the above process with some easy to implement automation software, content schedules and more..
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Let me know if anyone is stuck with organic marketing, struggling to generate more sales appointments for their business and would like the help, I would love the opportunity to show you how we are fast tracking the above so you can do the same for your business!
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๐๐ฎ๐๐ก ๐ฅ๐จ๐ฏ๐,
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๐๐จ๐ฎ๐ซ ๐๐ซ๐ข๐๐ง๐,
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๐๐ ๐๐ฅ๐ข๐ง๐๐
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